1. Do your homework and get a pulse on the full range of environmental, economic, political and social issues that affect your consumer and your products and services. Not just now, but over the long term.

2. Create new products and services that balance consumers’ desires for high quality, convenience, and affordable pricing with minimal environmental impact over the entire life of your product.

3. Empower consumers with solutions. Assist them in understanding the issue that affect your business as well as the benefits of your environmentally preferable technology, materials and designs.

4. Build coalitions with corporate environmental stakeholders.

5. Communicate your corporate commitment and project  your values.

6. Don’t quit. Continuously strive for “zero” environmental impact of your products and processes; learn from your mistakes.

7. Utilize a professional PR and Marketing firm who can make these strategies become reality.